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Frequently Asked Questions

What is online advertising?


 Northern Summits focuses on the Google Ads platform. Google Ads search ads appear next to Google search results when people search for nonprofits like yours. It includes powerful tools to help you create, target and optimize your campaigns. So you'll always have complete control of your messaging.

With Google Ads, we can reach people as they search for words or phrases or browse websites with themes related to your organization. With cost-per-click (CPC) bidding, you are charged only when someone clicks your ad.

What is Google Ads Grants?


Google Ad Grants is a program that offers $10,000 per month in advertising funding to qualifying 501(c)(3) organizations.  Imagine what you could do with $10,000 every month from Google Ads. You could recruit more volunteers. Attract more donations. And share your story with audiences all over the globe. It’s all possible with Google Ad Grants and Northern Summits.

How do we get started?


Northern Summits will lead your nonprofit through the Ad Grant application process from start to finish.  Once approved, we keep your organization in compliance with all requirements of the program.

​The team at Northern Summits has a 100% success rate in achieving Ad Grant funding for more than two dozen clients.

With your Ad Grant in hand, Northern Summits will lead the team through the planning, implementation and evaluation processes of a successful online advertising campaign.